Parksville Qualicum Beach Long-Term Destination Strategy
The Parksville Qualicum Beach Destination Strategy serves as a shared roadmap for how tourism can benefit everyone who lives and visits here. The strategy is built on a simple idea: tourism should work for the whole community, not just the industry.
Join us in taking this step forward together for the love of Parksville Qualicum Beach, for the love of our community, and for the love of our shared future.
Community Shared Value
The implementation of this strategy is a shared responsibility that requires the commitment and leadership of various organizations, businesses, and governments. This strategy is our shared vision — a beacon lighting our path toward a sustainable, resilient, and prosperous future.
The Parksville Qualicum Beach Tourism Association is proud to share the first-ever Community Shared Value Report — a milestone that reflects our shared commitment to tourism that works for everyone who lives, works, and visits here. Rooted in the 2023 Destination Strategy, this report demonstrates how the tourism industry and its partners are delivering real, measurable value across three pillars: economic, social, and environmental.
From $308 million in total economic activity and 1,410 local jobs supported, to strong resident sentiment showing that 79% of PQB residents support tourism remaining an important part of their community, the data tells a compelling story. And with 37 local businesses formally adopting ten shared guiding principles in our first year, we are building the foundation for a tourism industry that is resilient, responsible, and deeply connected to the community it serves.